Cisco Field Marketing Manager in Seattle, Washington
Field Marketing Manager
Location: Seattle, Washington, US
Additional Location(s) virtual within western US, remote, telecommute
Area of Interest Marketing and Communications
Job Type Professional
Technology Interest *None
Job Id 1226322
This position can be based in any west coast location
What You Will Do
You will combine high-touch, Account-Based Marketing principles, and high-scale optimization of programs and campaigns for two market segments, comprised of customers of Fortune 2000 size.
You will align with specific / named accounts, and work closely with their Cisco Sales teams to develop marketing programs that drive customer engagements and opportunities, create a pipeline, and deliver revenue impact.
Your focus is to expand customer contacts, create customer engagements, and grow marketing sourced pipeline and bookings. You will accomplish this via the design, execution, and measurement of customer-relevant demand and loyalty programs.
You will be a trusted, data-focused and influential Marketing Business Partner to Sales colleagues and you will:
possess in-depth knowledge of Cisco’s portfolio (Products and Services) and build quarterly plans that align with your sales team's priorities
challenge the status quo, and promote innovation with a persistent approach to shift from legacy and traditional processes to optimized, high-value and business impact work
assess and target the highest return customers, segments and buyer personas
build prescriptive, targeted execution strategies for key programs based on data and analytics
champion program and marketing processes and sales alignment to ensure consistency
provide synthesized and quantitative feedback across marketing to influence and refine the future marketing portfolio
adapt the Marketing Channel / Communication mix (including digital) to align with your customers buying process and your unique geography
identify and scope gaps – where the marketing portfolio does not address market opportunities and sales priorities – and champion adjustments to marketing colleagues
conduct quantifiable analysis of marketing program results and champion enhancements and optimization based on ‘MROI’ principles and Revenue Marketing methodology
Who You Will Work With
Our segments of customers are more risk-averse with technology investments, often seeking solutions that are widely adopted. Customer loyalty to Cisco is often high in these accounts, which want sustained investments with Cisco. Our customers are ‘high-touch’ organizations with their vendor community and expect a close, personal and frequent cadence with representatives. Cisco customers want more of a consultative presence, as a key part of their planning and strategy community. At the same time, due to the breadth and constant evolution of our portfolio, there are always opportunities for marketing to initiate and/or accelerate the cross- and up-sell of new and different category solutions within these dedicated customers.
Key sales leaders will be your primary stakeholders. We work with many levels and functions within the Sales organization including area leadership, direct sellers, partner channels, engineers and extended technical and business outcome sellers. We collaborate across the Cisco marketing organization– including corporate/global, regional, Content, Digital, Programs, Event, customer experience managers and Marketing Communications teams. We also partner various Cisco product Business Entities Marketing teams and external parties such as channel partners, eco-partners and vendors.
Minimum requirements are:
5 years field marketing experience / exposure in B2B environment
5+ years’ experience working in the software, hardware, networking or cloud computing environment, optimally in organizations selling through a channel
A Bachelor's degree in marketing, communications, management or general business is preferred
Consultative / Advisory Approach and Mindset with proven experience and ability to champion change, influence, persuade and provide divergent thinking with the gravitas to influence sales
Innovator / Orchestrator – a skilled marketing manager who can influence, lead and orchestrate matrixed colleagues, programs, events, campaigns, and workstreams in a virtual and matrixed environment
Evidence / Experience / Examples of “Modern Field Marketing” – able to cite examples of successful work in: digital, omni / multi-channel, customer experience, social selling, data driven plans, applied customer insights, marketing technology (i.e., Eloqua, Hubspot, Marketo, Bluekai)
Experience in defining a marketing strategy aligned with sales priorities and executing marketing programs, campaigns and events to build awareness, drive demand, deliver quality sales leads, and foster customer loyalty and adoption
Experience in communicating, negotiating and influencing others with confidence, poise and credibility, spanning senior executive to field account managers, and comfortable navigating challenging conversations where your audience seeks to understand
Able to travel 25-40% to west coast locations and occasionally other US locations
Deep understanding of go-to-market approach to enterprise and large commercial accounts (ie Fortune 2000 size companies), including their procurement processes, technology adoption profiles and organizational models
Experience executing successful demand generation programs, events and other activities that support each stage of the customer buying cycle
Change Management experience - leading, supporting and representing with confidence to the sales team and other colleagues changing marketing processes, investment decision-making, resource allocation and using data to shape priorities
Personalizing marketing content to fit the uniqueness of Area / Segment / Geo customers
Coordinating with outside vendors and working with marketing operations on proper event/campaign support, execution and funds sourcing and expenditures
Reviewing, analyzing, and presenting program, campaign, and event success metrics
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