Microsoft Corporation Senior Marketing Manager, Office for iOS & Android CRM in Redmond, Washington
This rare opportunity at Microsoft is a global role that will be at the forefront of consumer marketing, focusing on driving mobile adoption of our Office portfolio (Word, Excel, and PowerPoint) of apps for iOS and Android and driving deeper engagement amongst the large user base of consumers who already have our apps. In this role, you will be responsible for developing and executing the Customer Relationship Management (CRM) strategy to drive deeper engagement and greater value from our Office for iOS and Android customers. We are looking for a results-driven, data-driven person who has a track-record of executing well and quickly and has the ability to build and leverage relationships cross-functionally.
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Partner closely with Product Management (Program Management/Engineering) and Product Marketing Management (PMM) partners to develop and execute against a digital CRM strategy for the Word, Excel, and PowerPoint mobile apps, with the end goal of increasing monthly active users (MAU).
Develop, launch, assess performance of, iterate on, and programatize digital campaigns in owned & operated channels to deepen engagement with our user base.
Partner closely with Product Management (PM/Engineering) to influence the product roadmap to drive deeper engagement.
Work hand-in-hand with the Analytics team to define success metrics; develop accurate, yet agile experimentation methodology; measure and report on the impact of our work; and develop models or analyses needed to power our work.
Provide the strategic direction, set goals, facilitate idea generation, drive prioritization, and set the rhythm of execution/delivery for the cross-functional team that works with you (v-team) to support Office for iOS and Android CRM.
Work with cross-functional partners in Legal (CELA), Privacy, and Governance to ensure that we are developing CRM experiences and campaigns that meet customer privacy, legal, and customer experience standards and requirements.
Work with 3rd party vendors for CRM capabilities and our internal Product Management team to define the ongoing integration work that is required to meet our needs to execute against our CRM vision.
Live and breathe the customer experience, gaining a deep understanding of Word, Excel, and PowerPoint for iOS and Android -- as well as their competitors – to inform how we shape our CRM strategy.
Minimum of 5+ years of work experience
Marketing or product management experience
Preferred Basic Qualifications:
10+ years of work experience, with at least 5 years of marketing experience and at least 2 years of direct marketing experience
Experience partnering closely with Product Management teams
Strong analytical thinking and experience partnering closely with data analysts
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to firstname.lastname@example.org.