AT&T Director - Testing in Bothell, Washington

AT&T is seeking a

Director of Optimization to shape the overall vision, mission and business

model for enhancing the user experience on AT&T websites and apps.

This individual will drive optimization across AT&T digital properties to

enhance the customer experience and drive revenue. This leader will support

through developing the vision and processes, communicating direction and

results, as well as coaching a team. He/She will work to measurably

improve the success of the customer user experience in driving revenues and

customer loyalty through successful implementation of the user experience

strategy. This person will be a proven and well-known thought leader in user

experience and design innovations, driving conversion optimization and

quantifiable strategy implementations, and he/she will oversee all work on

optimization team across the AT&T portfolio of websites and apps. This

individual will engage in development and

implementation of eCommerce strategy and business solutions to facilitate

online transactions with customer.



  • Direct the development of optimization program strategy and execution within the digital organization

  • Manage the lifecycle of products and services in order to optimize market plan performance, revenue growth and profitability objectives.

  • Coach team to identify projects, develop business cases, and manage aspects of projects from concept through to implementation.

  • Coach team to utilize research, analysis, and monitoring of financial, technological and demographic factors, and designs plans to capitalize on market opportunities.

  • mso-list:l0 level1 lfo1;tab-stops:list .5in">Partner with others in the broader AT&T design, development, analytics, and product communities to develop and extend an AT&T Experience across the array of AT&T assets (in-home, broadband & mobile)

  • mso-list:l0 level1 lfo1;tab-stops:list .5in">Develop and manage a team of leads and managers

  • mso-list:l0 level1 lfo1;tab-stops:list .5in">Collaborate with internal clients to drive data-driven portfolio success across teams and create an implementation roadmap, based on business need and market opportunity

  • mso-list:l0 level1 lfo1;tab-stops:list .5in">Develop user experience specifications and work with 3rd party providers and suppliers to implement specifications, driving suppliers to create UI/UE roadmaps to meet requirements

  • mso-list:l0 level1 lfo1;tab-stops:list .5in">Help AT&T develop a leadership position by successfully turning user experience trends, consumer insights and industry knowledge into actionable product and service opportunities. Success in these endeavors will be measured by customer behavior

Additional Information:

Required Qualifications:

The successful candidate will

have a solid understanding of optimization testing processes and tools.

He/she will have a strong sense and intuition for usability and design, with

the ability to balance creativity and practicality. This individual

will be a proven performer with measurable successes leading to positive

bottom-line results. Interpersonally, this person will need to have the

ability to build consensus and work across organizational boundaries.

Additionally, this person

will possess:

  • 10 years digital product management experience

  • tab-stops:list .5in">Optimization champion and product owner of testing activities (AB Testing, MVT)

  • Product launch and lifecycle management experience

  • Strong analytic and fact-based decision-making skills

  • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

  • Must possess both outstanding written and oral communication skills

  • Bachelor’s degree required, MBA or advanced degree preferred